Under the huge market dividend, coupled with the development of the new online marketing model of online live broadcast, the threshold for personal food business has been lowered. More and more people choose to sell food through channels such as live broadcast, and small workshop OEM products. , "Three No" products appear frequently, exaggerating false propaganda, inducing consumption, safety hazards, etc. have become the focus of consumer complaints.

In recent years, the live delivery industry has been like a fast-moving train that has entered the fast lane of development. The live broadcast is very popular, and the goods are very fierce, but at the same time, chaos occurs frequently and has been criticized. So that from time to time, people have questions about whether to bring goods or "disaster". Take the example of live food delivery. On the one hand, many anchors shouted hard, and there were many participants, which was really popular. On the other hand, there are many food safety problems and hidden dangers. False propaganda and "the wrong version of the product", and even the "three noes" food with no guarantee of quality and safety from unknown origins, make consumers call themselves deceived.

Among the many "handmade" and "freshly made" foods that are very popular in the current live broadcast, there are actually many that lack food production licenses and are produced for small workshops; some businesses are on the food sales details page. Net content, shelf life and other information are not expressly stated; some businesses even package and sell them directly in plastic lunch boxes.

According to the Food Safety Law, there should be labels on the packaging of prepackaged food, and the labels should indicate the name, specification, net content, production date; ingredient or ingredient list; producer's name, address, contact information; shelf life; product standard code; storage conditions; the general name of the food additives used in the national standard; the production license number and other matters.

Food safety has always attracted much attention, and live streaming must not become a loophole with many problems or even a "black hole". This not only requires consumers to keep their eyes open, compare carefully, and reduce impulsive consumption, but also requires the joint efforts of the live broadcast platform and the competent authorities to strengthen the norms of the anchor's behavior of bringing goods and the quality and safety supervision of live food sales.